SERVICES
Rulebook Instructional Design
Time
Reduced setup lowers abandonment & quickens convention demos
ROI
Easier-to-learn games are suggested more in play-groups, increasing sales
Marketing
Increase word-of-mouth referrals & social engagement
Don't take our word for it. Here's data we analyzed from BoardGameGeek:
A virtually perfect linear relationship between a game's learning curve and its vote count.
ABOUT
The Short:
I help game developers write better rulebooks using instructional design practices backed by learning and cognition science, resulting in:
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Faster game onboarding
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Decreased abandonment
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Higher word-of-mouth/referral marketing
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Increased sales
The Long:
The shortening of attention spans and increased complexity of tabletop games contributes to game abandonment in play groups. In for-profit corporations, User Experience (UX) Design ensures a company's products are intuitive to navigate with minimal guidance; Instructional Design (ID) uses a blend of learning theory and cognitive science to create educational materials for products. Companies heavily invest in these roles due to the ROI of attracting and retaining customers with easy-to-use products. Unfortunately, despite the vital importance of conveying complex game mechanics to players as simply as possible, most tabletop developers aren't aware of the "secret weapon" of ID/UX Designers.
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I'm changing that.
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More than simple proofreading/editing, I'll fundamentally evaluate not just your game's explicit rules, but how the game implicitly instructs players with visual cues. Recommendations will include (but not limited to): color use; language/verbosity to help global translation prep; infographics or tables replacing text; game mechanics; where redundancy is appropriate or not; and more.
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D&D's explosive growth with 5th Edition proved that increasing accessibility through simplification leads to more sales - but will it work for your game?
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Contact me below to set up a completely free consultation to find out!
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